Benefitting SAHC through 1% for the Planet
We are extremely grateful to all our business and individual supporters for making local conservation possible. This year, SAHC benefited directly from 1% for the Planet, a global program that creates win-win-win situations for businesses, non-profits, and communities.
When he learned that SAHC was a direct beneficiary of 1% for the Planet, it was an easy decision for SAHC member and volunteer Robbie McLucas to join thousands of like-minded individuals and businesses who effect change by pledging to give one percent of their yearly incomes to environmental organizations.
With so many businesses in Western North Carolina dependent upon farming, outdoor recreation, and clean water, Robbie says that it only makes sense to help preserve them for future generations.
“The Highlands of Roan, the Black Balsams, the Seven Sisters, the Blue Ridge. The Appalachian Mountains played an important role in shaping the person I am today. They helped me to see the bigger picture of the impact our actions have on the planet. They’re why I volunteer my time with the Southern Appalachian Highlands Conservancy, and why 1% for the Planet makes my annual gift to SAHC much more purposeful.
As a real estate broker in Asheville, N.C, every day I see the vibrancy of my local economy, which is built upon small businesses, agriculture, artists, tourism and outdoor recreation. When I saw that my gift would stay in my local community, I became 1% for the Planet member and part of the solution to preserve lands vital to my community for future generations.
I wanted to demonstrate publicly my commitment to conservation and SAHC, and I wanted to recognize their sterling track record of preserving the pristine places in and around the area I call home.
By including the 1% for the Planet logo in my email signature and on all of my marketing materials, I hope to help other people become aware of the opportunities to support local organizations. People immediately see that I value something… that I have a passion for conservation-minded work.
I hope that I will inspire others, especially small business owners, to do the same. It is one thing to say you’re committed; it something else to be accountable to that commitment.”
For more information about how to support SAHC as a member of 1% for The Planet, feel free to give Robbie a call at 828.335.2515 or email him at robbie@townandmountain.com.
We would love to see other local business leaders join Robbie in committing to 1% for the Planet. To find out more about this program, check out his story online and view SAHC’s profile page here.
1% for the Planet is a nonprofit made up of a wide variety of people from all types of businesses and the private sector. Several of the more recognizable members include the musician Jack Johnson, New Belgium Brewing and Yvon Chouinard, the founder of apparel retailer Patagonia. The organization oversees each member’s commitment to give to an approved conservation organization.
